Photographic Stylist

Photographic stylists work closely with photographers to design the look and mood of a photograph. Their work appears in catalogues and brochures, books, advertising, magazines and newspapers, or at events such as fashion shows or exhibitions. Photographic stylists usually specialise in a particular area such as food, fashion or interior design.

The photographic stylist:

• carries out research and contributes ideas
• sources and then borrows, hires or buys props, accessories or food
• helps to arrange the set and background
• in the case of food photography, prepares the food for the shoot
• in fashion photography, helps to dress the models so that clothes fit and look good.

Photographic stylists work as part of a team with photographers, art directors, lighting technicians, set builders, and other stylists and designers. They also work with clients, as well as models and celebrities.

Photographic stylists need to be flexible about their hours and often have to keep working until the photo shoot is finished. They spend most of their time working in a studio and sometimes on location, which can be outside.

Salaries may range from about £12,000 to £35,000 a year or more.

Photographic stylists need:

• creativity and imagination
• an appreciation of what makes a good picture
• patience, concentration and attention to detail
• an understanding of photography and lighting
• good communication and teamwork skills

Food stylists must be able to cook.

Most stylists are self-employed, running their own business, or work part-time at styling while having a second job. Employers include advertising agencies, publishers or media and design companies.

There are no set qualifications but many stylists have a background in art and design. There is a wide range of possible courses, some with modules covering photographic styling. Other relevant courses include interior or exhibition design or home economics for food styling. Applicants also need a strong portfolio of work.

There is usually no formal training. Photographic stylists often learn by working with a more experienced stylist. They may take further vocational courses while working.

In some companies there may be opportunities for promotion to head stylist, art director or designer. With the right experience, many stylists set up their own business or become self-employed.

Further details