Web Writer/Editor

Web writers/editors research, write and edit the copy (text) for websites. They may work on sites that sell products or services or that give news and information on a particular subject or organisation.

A web writer/editor is likely to:

• write or edit content to suit the intended reader and the aims of the company or organisation
• research and gather material
• source images and artwork and commission photographers
• organise content for podcasts and blogs
• liaise with clients or internal departments to check content, style and presentation
• maintain the site once it is live and ensure that the information is accurate
• develop editorial, copyright and data protection policies and best practice.

Web writers/editors may work within an editorial team or alone. They work closely with a range of individuals, including web designers/developers, project managers, account managers, photographers and marketing professionals.

This role requires creative writing and editing skills and is relatively non-technical, although technical understanding and ability is useful and can help career progression.

A web writer/editor usually works between 37 and 40 hours a week. Extra hours may be required to meet deadlines. Part-time work and flexitime are also possible. Many web writers/editors are freelance and may work from home or on temporary assignments in-house.

Salaries range from around £21,000 to more than £35,000 a year, with freelance rates ranging from £10 to £30 an hour.

A web writer/editor should:

• have excellent communication and copywriting skills
• be able to multitask and prioritise work schedules
• be computer literate and have good keyboard skills
• be able to follow style guidelines and client briefs
• have a broad understanding of copyright laws
• have an interest in writing and the worldwide web.

Web writers/editors may be employed by marketing and web design companies, media organisations, government departments or a company's marketing or corporate communication department.

There is no set entry route, although many employers expect applicants to have a degree. Degree subjects such as communications, journalism and multimedia may be useful. The Diploma in creative and media may be relevant for this work.

Some web writers/editors have a background in journalism or may have worked in advertising or marketing. Employers usually want to see experience of copywriting, supported by relevant work experience and vocational skills.

Training is mainly on the job and may include in-house training courses. There are also external courses offered by a number of organisations.

Web writers/editors are expected to keep up to date with trends in web editing, structure and design and with new software packages.

There may be opportunities to become more specialised, perhaps developing technical ability to take on a more consultative role or to move into a position in management, training or marketing.

Further details